PR tip #9 – The EU referendum: What can we learn from the campaigns?

In what has been the most eagerly awaited and fiercely contested UK political event in 40 years, we look at three lessons that can be learned from the EU referendum campaigns.

• Lies, damned lies, and statistics. So said Disraeli, reputedly. With such scepticism of statistics, overuse can lead to mistrust and confusion among target audiences. Use them to support your campaign, but do so sparingly…
• Sticks and stones. Personal attacks can backfire and compromise your argument. When communication descends into an unproductive personal slanging match, the debate begins to lose direction and credibility. Keep your cool and stay on message.
• Is there anybody listening…? Misjudging and failing to listen to the true concerns of your audience can derail your campaign and alienate your audience. Research your audience carefully.

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