PR tip #6 – Add LinkedIn to your network

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PR tip #6

Add LinkedIn to your network

According to LinkedIn’s latest earnings report the social network for professionals now has around 380 million members worldwide. LinkedIn has become a powerful tool for business to business communications.

Here are three reasons to link in to LinkedIn:

Senior decision makers who use social media have bigger budgets, make more purchases, and have more influence than those who don’t. Around half (49 per cent) of social buyers research vendors by looking at their LinkedIn profiles.
The social site for professionals is home to a wealthy audience. Four in every ten millionaires use the site.
LinkedIn users are engaged. Over half (56.8 per cent) of members use the site for more the two hours a week.

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