PR tip #5 – Is content really king?

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PR tip #5

Is content really king?

Spending on content marketing has increased by ten per cent over the past year and search engines continue to favour sites with original material.

Here are three reasons why (quality) content is still king:

Eight out of ten business decision-makers prefer to get company information in a series of articles versus an advertisement.
Interesting content is a top three reason people follow brands on social media.
B2B companies with blogs generate 67 per cent more leads per month on average than non-blogging firms.

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