Challenge

BPR Medical needed to educate NHS sustainability leads on its solution to safely and efficiently reduce nitrous oxide emissions in clinical settings – without impacting patient access to the pain-relieving gas.

Strategy

A live webinar hosted by journalist Vivienne Parry sought to educate stakeholders on the issue. A panel of experts, including those involved with the trial of BPR’s device in an NHS hospital, communicated the problem and solution to over one hundred different attendees.

Outcome

Following the webinar, new relationships were established between BPR Medical and hospital trusts, with the company positioning itself as a trusted authority ready to work with potential clients on procuring and implementing the new technology.