Do you want a seat at the top table?

The first question we ask our clients is what are they trying to change or influence. This can be anything from customers’ understanding of a new product or service to government policy.

But aligning this to a broader communications strategy can be a challenge. The change needs to resonate not just with your own organisation’s priorities, but with the broader industry, political, and media agenda.

Understanding this can help clients get to grips with frustrations they often come to us with. Why do certain problems get more focus than others? Why do innovations from certain businesses attract more attention than others?

All effective communication strategies boil down to understanding this agenda and how to tap into it. And here is where you have to think like journalists and policy experts to be one step ahead of understanding what will resonate and why.

Over the past decade we’ve worked in the religious education space. We’ve placed stories and articles for politicians, famous business people, and clients in nearly every national newspaper and specialist outlet in the education sector.

This has helped restore a teacher training bursary and improve recruitment. But behind this work has been a comprehensive effort to understand how to reconcile our client’s goals to bigger educational priorities and agendas.

This has involved constant media monitoring, staying up to date industry research and thought leadership, conversations with senior stakeholders, journalists, editors, MPs, and – when all else fails – even a little bit of strategic guesswork. It’s an ongoing and never-ending process.

If you need help integrating your communications into the broader agenda, we’d be interested to hear from you. Why not book a free call with us.