Are you using the power of video to the max?
It’s a well-established fact that most people today are more likely to engage with visual content than the written word. In fact, business to business video content engagement is 1,200 percent higher than text and image.
Video production is notoriously time consuming, and it’s easy to get caught up in the spectacle. Style over substance is the worst sin. It’s also an expensive one.
When clients approach us to make a video to communicate their message, we always ask who and why? How can we use this video in future communications, will it date, is it relevant to the right audience, and what is it trying to achieve as part of your broader communications goals?
To help us we have a team of filmmakers and journalists with over 40 years of experience. They’ve worked with top news channels and clients including the BBC, ITV, and Sky News, filming with top talent all over the world.
Our award winning videos have been used to drive recruitment campaigns, educate stakeholders, and drive the adoption of new technology. We’ve even created news style reports to draw attention to innovation in the NHS.
Are you interested in exploring how you can use video to enhance your communications? Feel free to arrange a call to explore your challenges and how our team can help.
