Welcome to 3:nine nuggets

Welcome to 3:nine nuggets, our regular musings, tips, insights, and comments on the wonderful world of public relations and marketing.

…can’t get no satisfaction?

If your marcomms campaigns are leaving you unsatisfied, here are five pointers guaranteed to bring back a smile of satisfaction to even the most jaded… Measure everything – powerful and compelling metrics are a vital element of any campaign. Hunt … Continue reading →

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Ten steps to client agency heaven

Client-agency relationships flourish when each believes that they are truly working in partnership. Master/servant relationships are doomed to failure and or resentment in the long term. The principles of transparency and realism avoid this and go a long way to … Continue reading →

What value is sponsorship without consumer choice?

Standing in the queue at one of the London 2012 kiosks in the Olympic Park, I overheard a discussion between a sales assistant and a Frenchman who was attempting to buy £60 worth of branded items with his Mastercard. “Sorry, … Continue reading →