PR tip #1

The power of awards

It’s awards season! Oscars, BAFTAs, Golden Globes, red carpets, speeches and fake tears. So is it time to think how some industry recognition could work for you?

Three reasons why you deserve more recognition:

      • Award winning businesses enjoy sales growth 37 per cent stronger than their rivals.*
      • Awards reinforce a company’s business direction. Take Coca-Cola for example; it has won an amazing 38 business honours for diversity.
      • Even just taking part can generate valuable media coverage and social media content.

*Hendricks & Singhal, University of Western Ontario and Georgia Institute of Technology

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